UGG Boots

History

In 1978 Brian Smith, a young Australian surfer, brought a core piece of "Down Under" to the United States. Armed with two dozen pairs of Ugg sheepskin boots, he hit the streets of NYC ready to make his "sheepskin to riches" story to come true. Three days later he was "down under" by $950. He still had two dozen Ugg boots and was feeling lonely in the Big Apple.

Brian was convinced these Australian boots had a place in the US market. He then set out determined to find it. Luckily, it didn't take him long to realize that the Ugg boots would fit the same feet in the States as they do in Australia - surfers feet. In fact, he soon discovered there was already a core group of surfers who had brought Ugg boots back from Australia to share with their American surfing "mates."

His first season in business Brian sold 48 pairs of Ugg boots to a whopping 5 accounts. Of course, it was the crazy California surfers who grasped the genius of these Ugg sheepskin boots - the incredible warmth, ultimate comfort and cozy sheepskin.

Now Ugg boots are sold from LA to New York to London and all points in between. They have also grown beyond boots to incorporate shoes, slippers and clogs and all-weather products made of the same fine Australian sheepskin.

Brian Smith continues to keeps the Australian Spirit alive as a spokesperson for the Ugg brand.